I recently worked on PSA's for Keep A Child Alive. Started by Alicia Keys, it's a nonprofit dedicated to keeping people alive who have HIV/AIDS, particularly women and children. There will be a very interesting and innovative initiative coming up soon, called "Buy Life." We worked with a lot of celebrities, who are going to kill off their "digital lives" (Twitter, Facebook) until those lives are bought back by their fans. All proceeds go to Alicia's clinics. They are doing good, good work. It was a pleasure to be a part of it. Watch for it! Celebrities wearing grey t-shirts with bar codes on it. Go crazy! Donate!




Comments